How a Digital Type Foundry Grew Its AI Search Mentions Across ChatGPT and Perplexity by 56% in Six Months
How VertoDigital turned a digital type foundry's content architecture into a source AI search engines actively cite — not just rank.
Partner agency: VertoDigital · Author: VertoDigital Team
+56%
Cross-Engine AI Mentions
+555%
AI Overview Appearances
+84%
Page 1 Ranking Growth
The Client
The client is a digital type foundry crafting retail fonts and custom typography for brands worldwide, sharing a passion for premium typefaces, calligraphy, and lettering. Through extensive SEO work alongside the VertoDigital team, the client had built a strong traditional search presence — but as Google's AI Overviews and LLMs like ChatGPT and Perplexity began answering queries directly, that presence started losing ground. Clicks were increasingly absorbed before users ever reached a page, and the SEO playbook they had in place wasn't built for this upcoming shift.
The Ask
Could a brand built on traditional organic search become a source that AI systems actively reference and cite — not just another indexed result generating zero clicks? The client needed to show up where its audience was actually looking: inside AI Overviews and across LLM-powered search, while continuing to grow rankings and conversions on Google itself.
Steps Taken in Rankscale
- 01
Audit & Benchmark
Audited the foundry's existing visibility across AI Overviews and LLM platforms, using Rankscale to benchmark current presence against competing type foundries and design-asset brands in generative search results.
- 02
Restructure & Optimize
Reorganized commercial and informational content so both human visitors and AI crawlers could navigate and find answers faster. The VertoDigital team used Rankscale's page report to create a system of AI visibility recommendations that can be executed across page types to streamline and optimize the workflow in combination with tested AEO and GEO tactics. Product pages became a core focus — copy was clarified and extended, and internal linking between pages was strengthened. The blog was rebuilt as a creative hub targeting the client's ICP, written to be a source AI systems could confidently cite.
- 03
Track & Compound
Monitored AI Overview appearances and cross-engine brand mentions via Rankscale dashboards month over month, adapting the strategy as the AI search landscape evolved so each structural improvement compounded into the next.
Results
- +56% growth in brand mentions across ChatGPT, Perplexity, and other LLMs between November and April. This was driven not only by stronger visibility for informational content, but also by the growing appearance of commercial pages and product-led content as cited sources in AI-generated answers.
- +555% increase in AI Overview appearances within six months, as product and blog content began surfacing directly inside Google's AI-generated results.
- +84% growth in Page 1 rankings, underpinned by content output that nearly quadrupled since the start of the year — proof that traditional and AI search gains reinforced rather than traded off against each other.
Rankscale Local / AI Overview tracking for the engagement — appearances and visibility over the November–April window:
“Partnering with VertoDigital has been a game-changer for our organic strategy. Over the past two years, they haven't just acted as an external agency, but as a true extension of our team. In a rapidly changing search landscape, Verto helped us pivot effectively — turning AI search disruptions into a massive growth opportunity. They make complex strategies easy to execute and communication seamless.”
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