Mapping the AI Narrative for Just Eat Takeaway, Across Two Markets
How Storylake used Rankscale to audit AI-answer visibility and sentiment for Just Eat (UK) and Thuisbezorgd (Netherlands), and to turn the findings into a GEO × Reddit action plan. A diagnostic audit engagement — execution began in mid-2026; performance outcomes were not yet available at the time of writing.
Partner agency: Storylake · Author: Giuseppe Colucci
#1
Reddit: Top Cited AI Source, Both Markets
39
Prompts Tracked Across 5 Clusters
86
Reddit Mentions Analyzed
The Client
Just Eat (UK) and its sister brand Thuisbezorgd (Netherlands) operate in one of the most opinion-driven categories online — food delivery — where a single bad order can become a public post. As buyers increasingly ask ChatGPT, Perplexity and Google's AI answers which service to use, how those systems describe the brands has become a real commercial question. The starting point was straightforward: what is AI saying about us, and where is it getting that from?
The Ask
Could the brands first see, and then shift, how AI answers position them against Uber Eats, Deliveroo and Picnic? Just Eat Takeaway wanted more than a diagnosis. It wanted to know which Reddit discussions AI engines actually cite, where sentiment is weakest and why, and a concrete plan to reposition the narrative inside the Reddit ecosystem that feeds those answers (other third-party sources were explicitly out of scope).
Steps Taken in Rankscale
- 01
Prompt Architecture
Storylake built a tracking set of 39 prompts across five topic clusters, from brand trust to non-branded recommendations, localized for both English (London, Manchester) and Dutch (Amsterdam, Maastricht) markets.
- 02
Source & Sentiment Audit
Rankscale mapped which domains the LLMs actually cite, confirming Reddit as the #1 source in both markets, and measured sentiment by brand and model. The team then went a layer deeper into 86 raw Reddit mentions across nine subreddits to surface the root causes.
- 03
Strategy & Monitoring
The diagnosis became a differentiated, market-specific response approach and a three-month GEO × Reddit roadmap with monthly engagement targets, plus ongoing tracking of AI visibility and citation shifts over time.
Results
- Reddit drives the AI narrative. Across all 39 prompts, Reddit was the single most-cited source in both the UK and the Netherlands, ahead of review sites and comparison platforms. For food-delivery queries, what gets said on Reddit is largely what the AI engines repeat.
- The two markets need different answers. Separating UK from NL surfaced distinct drivers: the UK conversation skewed strongly negative around delivery-code disputes and scam-restaurant concerns, while the Dutch subreddits ran negative-to-mixed around review-system issues and courier conditions. One playbook would not fit both.
- Diagnosis has turned into action. With the baseline set, the engagement moved into a three-month GEO × Reddit execution phase: prompts were prioritized, the client co-selected its core focus areas, and monitoring now tracks whether the activity is shifting AI positioning over time.
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